logo design essay

By and large, logo design at the present time is a special artistic activity that reflects the cultural influence of the contemporary time. Others take a toss-the-dice approach, hoping to stumble upon a color scheme that looks “nice” on a webpage. Fall into the cool, flashy creation trap. 01. One Harvard Business Review writer declared, “ [T]he logo looks like something my pet hamster could cook up in PowerPoint.” To export a reference to this article please select a referencing style below: Sorry, copying is not allowed on our website. Take LaChapelle’s designing works for instance; if we have a careful look at his Elton John at Home (1997), we can roughly get a clue. Having trouble finding the perfect essay? Design Brief: To collect information from the client. Under the modern cultural environment, it is influenced by a series of complicated notions found in aesthetic, literary, political or social philosophy influenced by the creation of contemporary philosophy as well as the new belief of modern society. So, one of the major features of aesthetic feelings of modern people is their strong visual sense to recognize the implications of visual effectiveness. The difference between warm and cool colors: Warm colors are vivid and energetic and tend to advance in space. I hope you can learn from what I have done here and apply it to your design solutions. Although a logo is only one of the elements of branding, it will most likely appear on the majority of touch points with customers and other stakeholders, such as: the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on. On the contrary, logo design at the contemporary cultural context reflects the cultural impacts of the human society as well as the new changes in aesthetic experiences of the modern world. Burger King is one of the largest and most famous food chains in the world today. It is as well the product of the aesthetic meditation by modern designers as well. As we know, postmodernism is also characterized by the color of the new age, which is featured by the application of modern technological innovation of and language of art creation. Future vision of business: Everyone wants to be successful, and since designing a logo is such an … You can view samples of our professional work here. Our academic experts are ready and waiting to assist with any writing project you may have. The short message that is stenciled on the image is often in white against a red background. Reference: checking out a design for client needs. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. If you fit this description, you can use our free essay samples to generate ideas, get inspired and figure out a title or outline for your paper. Disclaimer: This work has been submitted by a university student. The logo is simple in design and is eminent not only amongst the youth but also appeals to the adults. Timing. I originally picked purple as The Logo Factory‘s official color because it was my (now) wife’s favorite, purple and teal was a trendy color scheme at the time and red, my favorite seemed a little garish for what I wanted to portray. In the picture, it seems that the pealed bananas and the falling apples can not be clearly distinguished as house decorations or the real objects in life. A successful logo design can help the people know the implied feelings within the logo influence. Attention! elements in a special way. Wordmarks (or logotypes) Similar to a lettermark, a wordmark or logotype is a font-based logo that … Such a logo makes … If you’d like this or any other sample, we’ll happily email it to you. This is a cultural experience closely associated with the aesthetic feelings of the contemporary people, who, by being exposed to different visual effects in their busy life, have a strong aptitude to the understanding of colors and lights in the modern environment where different types of mass media are available in conveying these colors and lights. The sparkling colors used in the logo are vibrant enough to draw the attention of the spectators. It accurately projects the sparkling features of the company. Then, the logo designer must express all of those things with colour, lines, shapes and fonts...whilst keep the visual brand identity simplistic. Now it’s time for some logo design inspiration. Generally, “to make a logo more attractive, creativity, fashion, individuality and aesthetics are the four major principles to be observed by logo” (Lynch, Kevin. In this way, the advertisement successfully stimulates the consumers’ psychological curiosity. Graphic design is used as an outlet to advertising all over the world. Logo Design - ESSAY This stunning logo design was created by eightyLOGOS. The logo design for both commercial and non-commercial purposes reflect the particular cultural features of the contemporary time. To a large extent, such effectiveness is depended on the personal understanding of the visual effects by the designers. It is important because it is believed by people to be the most effective and convenient way to make a brand or an idea better known to the public. The five principles of effective logo design: A good logo is: Simple – Memorable – Timeless – Versatile – Appropriate, Elements of Design: Color – Line – Mass – Space – Movement – Texture – Type – Value. Students who find writing to be a difficult task. An effective logo is more than the sum of its parts. This design shows a clear and cohesive advertising and communication. Or if you’ve got something specific in mind, you can easily adjust the colors throughout your logo design. In many fields of designing, such as fashion design, mechanic design, architecture design or software design, designers have to pay attention to the combined effectiveness of these two aspects. It also helps to create a novel environment that calls for the psychological recognition. GradesFixer.com uses cookies. Do you have a 2:1 degree or higher? The Burger King logo, besides being the most recognized fast food chain emblems and representing one of the most popular food chains, also managed to retain its standardized look throughout the years. Logos are symbols made up of text and images that help us identify brands we like. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. A logo must cater to the company’s target audience. All work is written to order. From logos to murals, graphic design is there to spread a message. Tertiary colors are created by mixing primary and secondary colors. Here’s a crash course on color psychology and what the 100 most valuable brands in the world are doing. By and large, the principles used in logo design reflects the peculiar needs to arouse the cultural feelings of the audience. It is a tool for combing colors and choosing one. From shop DesignezStudio. Principles of Design: Balance – contrast – Direction – Economy – Emphasis – Proposition – Unity – Rhythm. Logo Design,Custom logo design, Beauty logo design, Hair logo design, Nails logo, Feminine logo, Glitter logo, Luxury logo, Cosmetic logo DesignezStudio. Available from: https://gradesfixer.com/free-essay-examples/how-to-design-a-logo/, Recieve 100% plagiarism-Free paper just for 4.99$ on email, *Public papers are open and may contain not unique content. Secondary colors: Green, Orange, and purple. Many of her works are characterized by the combination of graphic design and short direct phrases. All rights reserved Gradesfixer ™, The Methods To Design A Logo [Internet]. 2020 © gradesfixer.com. A logo is a company’s first … Design Brief. There are certain symbols that come to represent particular … From the perspective of the consumer, only individuality can arouse their interest. The shape of the Burger King Logo: The Burger King logo appears as a tilted round figure with bun halves on both sides of the logo and the font is inscribed in the center with a whirl, showcasing the entire logo. Logos don’t have to be a literal depiction of your brand … 2007). Her artistic style is most typically featured by the use of simple color combination of black and white. Looking for a flexible role? Some choose their favorite color. Free resources to assist you with your university studies! Here’s why a logo is important for small businesses, especially early-stage ones! This essay will conduct a detailed analysis on the visual effects of logo design by observing the special techniques used. The logo consists of two halves of a bun with the name of the company in the center. Home — Essay Samples — Business — Brand Management — The Methods To Design A Logo. We provide you with original essay samples, perfect formatting and styling. This logo for ABC (1962) is still used today, despite its slight redesign. People pick their logo colors for a wide variety of arbitrary reasons. It specifically pursue the effectiveness of visual stimulation to the sense of sight of the human beings. Influenced by various sources of philosophical ideas triggered by the revolution of technological innovation, each person in this new age shapes his or her own concepts of reality. Logo designers have to take all of the following things into consideration. Modern critics agree that postmodern artists reject the notion of the fixed, objective nature of a piece of art (Hatuka, Tali, D’Hooghe, Alexander. What logos represents is the aesthetic image of a product or an idea. It is burgundy in color with capital letters enclosed in the circular shape, between the half buns. Why is the logo so important for branding purposes? To logo designers, fashion means the quality of meeting such psychological demand of the audience as curiosity and satisfaction. 1984). The fast pace, the bewilderment of modern people are what dominate the characteristics of his artistic creation. Pssst… But that means expectations are high, and the pressure is on. We can custom edit this essay into an original, 100% plagiarism free essay. The l… This is another important feature of logo design. A good logo is memorable and makes a great first impression. In this way, the designer successfully conveys this feeling. How can something so small, be such a big discussion point? Make a list of any and every place you plan to use your logo, like your website, marketing materials or company merchandise. In commerce, for instance, many famous brands in the world will are successful in designing an attractive logo that helps the business development and marketing expansion in the world, such as Coca Cola and Pepsi so and so forth. What is the color wheel? Creativity comes from the careful observation of life and an imitation of people’s psychological tendency to accept the product. When the clothing retailer the Gap attempted to refresh its logo in 2010, the reaction from the public and the shareholders was harsh. we can write an original essay just for you. “You’re telling me I can finally start designing my logo?” Yes, yes we are. After all, you are the brand in this scenario, which means you know more about it than any other client that you'll design for. MAKING "SOCIAL SELLING" ADVANTAGES AVAILABLE TO EVERYONE WITH GEMSTRA Essay, Trademark image search by quick company Essay, Analysis Of Copper Cane Wine Controversy Case Essay, Market Segmentation, Market Target And Market Positioning Of Nike Company Essay, Overview in the prospects of Michael Porter’s 5 Forces Essay, Analysis Of Nike Advertisement With Colin Kaepernick: Do It For The Money Or The Cause Essay, Comparative Analysis Of Supreme And OFF White Brands Essay, Learn anything and everything you can about logos. Take the following design for example: This is an advertisement of watchmaker IWC. This includes the images obtained from the different sense of feelings: hearing, touching, sight etc. Others like the color of their first car because of what it represented at the time. 2. So, on the whole, the post-industrial influences to the life style of modern people can be clearly felt in this picture. Study for free with our range of university lectures! A good logo makes an impact both in colour and in black and white. If you need assistance with writing your essay, our professional essay writing service is here to help! The following is a breakdown of my interactive "design is" essay and what lessons I took away from it. The good news is, you can be as free and expressive as you like. By clicking “Send”, you agree to our Terms of service and Privacy statement. All mentioned above qualities the logo design should represent. With logos, details are extremely important. Inspiration Andrian Valeanu • December 07, 2011 • 5 minutes READ . The existence of wild beasts in the house also seems to hint that the core concepts of family life are different from what have been traditionally accepted, or at least there have occurred significant changes. Basically, it is only by individuality that audiences trust their tuition in choosing a certain products. These are also the basic principles in visual designing problem too. Conceptualization: sketching and developing the logo. *You can also browse our support articles here >. In the meanwhile, this also helps to build up a psychological satisfaction. That is to say, logo design should be guided by a conception that suits the specific culture and notion of the thing the logo represents. I began the process of this essay by setting up a blog on tumblr and writing a post each week to jot down what I learned within each class and outside as well. At least, the brightness of the back color can give us a hint. Creating a personal logo is the easiest task you'll ever undertake as a graphic designer—and the hardest. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. (Barbara Kruger’s Your Body is a Battleground). Based on this principle, logo design should be novel and unique. This is not an example of the work written by professional essay writers. Learn by example and become a better writer with Kibin’s suite of essay help services. The company was originated by James McLamore and David Edgerton as Insta Burger King, in the USA. But the logo must have a unique design that incorporates a design concept and colors etc. This essay will conduct a detailed analysis on the visual effects of logo design by observing the special techniques used. How do companies pick logo colors? Whereas cool colors give an impression of calmness and create a soothing impression. The five principles of effective logo design: A good logo is: Simple – Memorable – Timeless – Versatile – Appropriate. Every decision you make when you pick a logo can have an impact on the way your brand is perceived. In logo design, people can find the special feelings conveyed by the usage of various types of visual images. That is to say, the purpose of logo design is “to arouse up the cultural recognition of the audience toward a certain product or a certain idea” (Tu, Zhuowen, Zhu, Song C. 2002). Graphic Design Lessons - A Short History of Logo Design A logo is a sign, symbol, trademark or badge which conveys the identity or ownership of a product, company, campaign or concept in a memorable way. If so, anything that is colossal and unique would achieve this goal. The emblem has proved to be a guarantor of the quality and goodwill of the brand. On the contrary, it is an activity that is closely related to the aesthetic feelings of human race at the present time. Select a logo design template from thousands of designs suggested by the logo generator. Without the deep understanding of these features, one is not able to fully understand the essence of the specific visual effects of the logo design at the contemporary time (Bevir, Mark. It gives your company an identity. Remember: This is just a sample from a fellow student. Any logo design consists of two key elements: the logo’s text (company name) and the graphic or picture that accompanies it. MILTON GLASER (b.1929) 'I Love New York', 1977 There are six basic techniques for color schemes: Choosing Logo Colors: Choosing colors for your brand shouldn’t be about your favorite color, but rather what you want your logo to say about your company. So, in modern logo designing works, such terms as appropriation, humor (other people may use parody, irony or playfulness to refer to this special attitude of dealing with the creation of contemporary art), deconstruction, simulacra, self-reflexivity, eclecticism (or pluralism), pastiche and inter-textuality are what people can find to refer to the characteristics of modern art, which can be seen as specifically impacted by the visual effects of logos designed specifically to achieve concrete purposes. Here are five logo design tips for nailing this crucial first stage of the process. There exists no center or authority, nor one lone, encompassing objective reality, but as many realities as there are many different individuals with different ways of life and different ways of thinking (Derntl, M., & Motschnig-Pitrik, R. 2008). The rationales will help your client to better understand the concepts from your point of view (especially if you are not there in person to … Distinguishes you from the competition. The Burger King logo has remained increasingly illustrious at all times. Using your logo design Before pen hits paper on any new logo design project, thorough research is essential. Just like it's easier to write a 1000-word essay than it is to condense it down to 200 words, a simple logo can require more work than a complicated one. 1990). This is the first time since the iPhone original launch that we have seen Apple use two different fonts for its devices. Here are 30 very good examples of logo design that should help you come up with your own excellent logo ideas. For many professional designers, they have to observe two aspects of things so as to achieve this effectiveness. Logos come in different ways as well, they do have different designs and styles.Business firms these days resort to having business logos to make sure the public or the … For instance, the double arches of MacDonald can be seen a best example to represent the relationship between the colors and the visual effects. By and large, the principles used in logo design reflects the peculiar needs to arouse the cultural feelings of the audience. Logo design, the purpose of which is to attract the attention of the audience, is in its nature a manifestation of the usage of visual effects to arouse the cultural feelings of the audience at large. Her representative video and film works include “Pleasure, Pain, Desire, Disgust” (1997) and “Twelve” (2004). Are you interested in getting a customized paper? 2018 Nov 19 [cited 2020 Dec 2]. A great logo builds recognition and inspires trust. Nearly all designers agree that the initial accumulation of information from the client is … So, by and large, this can be regarded as a special cultural aptitude of the people living at the contemporary time. These images can be seen as the products of philosophical meditation of the modern people who have been influenced by the new ideas in life and in thinking. The Burger King logo was introduced in 1967, and almost looks the same; a rounded figure with tilted fonts painted in catchy colors. The success of a logo design is the combination of both artistic exhibition and idea promotion. Principles of visual design in logos. When presenting logo concepts to a client it is often productive to have written rationales to accompany each concept. Stuck on your essay? You can get the unique collection of logo … The feature of this principle lies in the uniqueness and novelty of ogos that emphasizes the recognition feelings of the audience. All fine and dandy, but colors mean things and if used effectively as part of a design philosophy, can add an entirely new level of effectiveness to your logo and the brand that surrounds it. It has been regarded as the basis of the attempt to describe the features of the modern intellectualism, which particularly focuses on the use of visual device in designing. Target Audience. This is not an example of the work produced by our Essay Writing Service. Considering ABC is a broadcasting company a simple logo showing company values is the perfect way to present a company and provides a clear and consistent message to the audience. The creative process of making a logo most designers follow is: So, how to design a logo? In public facility design, since this type of design is closely related to the concentration of large audience, the visual designing problem seems to be more crucial for the success designing job. As we can see, logo design is one of the tools used to design the visual identity of a brand. It is as well an important trend of becoming a more complicated cultural phenomenon that is in turn impacting “the aesthetic changes of the audience of logo designing as well” (Bruner, J. What they are strongly feeling is the aesthetic atmosphere that is hidden by the umbrella. GradesFixer. The design process is just that: a process. Many of Kruger’s works are direct and are easy to evoke an immediate response. It is only through unique characteristic of the product can be attractive and creative. Unsure how to … Browse essays about Logos and find inspiration. We're here to answer any questions you have about our services. The elements of a logo are typography, imagery, color, and context. The advantage of this design immediately attracts audiences by its novelty and creativity. Know The Brand. Different Views ( 2 ) SOLD. The color of the Burger King Logo: The three colors utilized in the Burger King logo are red, yellow and blue. The famous designer Paul Rand wrote, “a logo doesn’t sell (directly), it identifies.” Let’s reiterate — the number one purpose a logo serves is to give your business (or organization, group, team, etc.) Then, make sure that your logo design will work across every medium, not just a select few. Step 3 Tweak each layer of the logo in the editor. VAT Registration No: 842417633. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the UKDiss.com website then please: Our academic writing and marking services can help you! Powerful logo design in photography speaks louder than words. Shades is adding black to a pure hue. Postindustrial influence is also reflected in the various sources of impacts triggered by the innovation of technologies, say, the over-complicatedness or over-simplification of images which are made convenient by the adoption of computer technology. This can be understood by many modern designers and artists. A logo is the shortened word of logotype.Lots of business organizations engaged in having a logo for it promotes public recognition. Here, the half-transparent umbrella gives the audience an imagination beyond the picture itself. Tones are adding gray to a pure gray. Reality, then, becomes a human construct that is shaped by each individual’s dominant social group. The fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. The visual effects of these works, as will be analyzed in the latter parts of this essay, imply that the influence of new notions and ideas concerning visual design are achieving profound impacts on the formation of designing philosophy of modern designers. You can order Unique paper and our professionals Rewrite it for you. The ultimate Burger King logo is circular in shape with reddish-purple font color. Cultural Studies Is a Domain Name included? Make a logo. The font size of ‘KING’ is a little bigger than that of ‘BURGER’, enhancing the beauty of the logo. The difference between Tints, shades, tones: Tints is adding white to a pure hue. This has been shown by many successful cases. In her 1989 work Your Body Is a Battleground), for example, she employed an oversized image of a model’s face and divided it into sections, giving the audience a strong visual impact. Tweet. An analysis of the special techniques used by modern designers reflects the fact that visual design devices are heavily influenced by new techniques, which in turn are impacted by the new features of life and thinking of the contemporary people. To achieve this, designers should analyze the psychological elements of the audience at the first place. Reference this. A logo design is critical for the brand identity as it has a role of a symbol of the product. Logos enhance business differentiation. In logo design, for instance, both commercially and non-commercially, people can find some similarities related to the visual effectiveness and the implied significance represented by the colors and the visual effects. From these cases we can find the fact that logo designing is not an isolated cultural activity of human behavior in aesthetics. an identity. The logo should be memorable and associated with the company. The advertisement of “I shop, therefore I am” can be seen as such an example: (Barbara Kruger’s I shop, therefore I am). Sep 15, 2009 / Erik Peterson. Change the color of the whole logo or the separate elements. Font of the Burger King Logo: The font used in the Burger King logo depicts clarity and simplicity. This is the first important principle of logo design. Thus, logo design should embrace the feelings, thinking, behavior and psychology of the audience. Logo design necessarily involves the methods that help to popularize the influence of a product or an idea. An effective logo should be timeless – that is, it will endure the ages. A logo is a symbol that represents a business, an organization, or commercial enterprises. This can help you, the designer, clarify your thoughts before getting the concepts in front of your client. No In the designer's words: ESSAY Logo, based on paper and pen concept, you can use this logo for … Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. You have one chance to get this right. By and large, logo design is a special artistic activity that needs deep understanding of visual effectiveness. There are many different categories of graphic design: Editorial design, web design, Photography, illustration, 3D design and corporative design. We will occasionally send you account related emails. In her trademark design, the large-scale photographic works usually cause people think of the post-industrial cultural images which are processed by “the use of modern machinery technology” (Nelson, H. G., & Stolterman, E. 2003). A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A few weeks ago, we showed you some very good logo design tutorials and techniques. The text and image used in the whole picture are unrelated for the purpose of creating anxiety, which, according to Kruger, reflects a kind of fear and uneasiness. 1st Jan 1970 While you’re brainstorming, remember to keep in mind what you ultimately want to use your logo FOR. You can get 100% plagiarism FREE essay in 30sec, Sorry, we cannot unicalize this essay. People watching the advertisement all have the pulse to try the bus strap. The principle of fashion is not just to catch the attention of the audience. Culturally, logo design can be seen as a special way by which artists expose their life style as well as their special understanding of art influenced by new philosophical and conceptual development started by modern thinkers. Take Barbara Kruger for instance, as a contemporary American conceptual artist, she is especially known for her fine art creation in logo designs that convey peculiar cultural sense. Add shadow effects and combine the chosen design with cliparts (1M items) or with images uploaded from your device. Change the font. Logo design by BlindB. In this piece of art, we can be touched by a strong tendency of expressing the chaos in modern family life. A font does everything from representing the brand, to increasing legibility. Home > Buy Logo Designs > ESSAY; Add to Favorites Customize It. Want us to write one just for you? Registered Data Controller No: Z1821391. The interpretations by different people are different. Research: Learning more about the industry and the client’s history. 2000). Basic color schemes: With color, you can set a mood, attract attention, or make a statement. Timeless. The logo is very exceptionally attractive and eye-catching. Essay Paper Help ‘If you haven’t already tried taking essay paper help from TFTH, I strongly suggest that Research Metrics Llc Corporation Logo Design you do so right away.Research Metrics Llc Corporation Logo Design I used to wonder how a company can service an essay help so well that it earns such rave reviews from every other student. It could simply grab the attention of the web users at the first click. Will the logo still be … If you appreciated these 30 examples of brilliant logo design… Presentation: Choosing a couple of designs to show the client. Before you set out to design your logo, make sure that you have some insight into … Novel and creative thinking easily stimulates the attention and interest of the audience. In its very essence, the core of logo designing is the use of the most effective means to communicate with the audience about the needs, ideas as well as the effectiveness of the designing. 50+ Examples Of Photography Logo Design. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. The Burger King logo demonstrates an alluring and vivacious image of a fast food restaurant, which is ideal for the fast food culture amongst the teenagers. The initial logo contained ochre colored buns with a dull blue swoosh, which later altered to bright blue, and then was changed back to a dull blue all over again. The colors, shapes, fonts, and words chosen all need to work together to form a harmonious whole. Visual effectiveness in logo design particularly reflected the post-modernistic perspective in artistic design. The designing of logo is a particular aesthetic activity that is related to the special techniques under the modern cultural environment. The design work of Barbara Kruger best illustrated such a method. By continuing we’ll assume you board with our cookie policy. Without brand identity and consequently logo design it would be almost impossible to sell products or services. In this design, we can see that bus straps have been comically fashioned from the striking images of IWC’s Big Pilot’s Watch. To understand the function of visual design, we should first of all understand the influence of the artistic implication. Elements of Design: Color – Line – Mass – Space – Movement – Texture – Type – Value Principles of Design: Balance – contrast – Direction – Economy – Emphasis – Proposition – Unity – Rhythm. This principle calls for the vivid aesthetic image of a product and improve the artistic taste of consumers. Business logo design is an important tool when it comes to promoting a company’s products or services. It should be effective at any size – whether it’s on a billboard or on a pen. Company Registration No: 4964706. The truth is, people normally buy not only the products and services, but they also buy a promise, reputation and identity. A logo is different from branding in that it is a part of your branding, not the other way around. It is only based on these two aspects that designing work can be regarded successful; otherwise it can not be possible to ensure the fidelity of the designing job. Underestimate the importance of a proper color scheme. According to this belief, all that is left in postmodern art is difference. On the one hand, they have to fully understand the inner mechanism of human beings in accepting visual information and on the other hand, they have to beware how designing can be effective in “catching the attention of the audience” (Bethel, E. et al 2003). A bad logo design can doom a brand. No plagiarism, guaranteed! So, in this sense, logo design is not an isolated activity. The behavior of artistic appreciation is in practice an activity of both ration and emotion. The exquisiteness of the three basic colors forms a striking symbol adequate enough to pull people towards it, irrespective of their ages. Graphic design is a big part of the art world. We’ve got you covered. This essay has been submitted by a student. Canva’s logo templates are created with designer-approved color combinations. Make your logo unforgettable by featuring an image that captures the essence of your brand. Is this a feature of life attitude perceived by the artist? Look at the following design: Obviously, the purpose of this designer is to highlight the hairstyle of the lady under the umbrella. It Makes a Strong First Impression. No one has a claim to absolute truth; therefore, tolerance of each other’s points of view becomes the postmodernism maxim. While creating a great logo design can happen unexpectedly in a few… Make it iconic. this essay is not unique. While shaping the design of the logo, it is important to remember that the logo must look good everywhere and at any time—be it on a product, letterhead or merchandise, such as T-shirts and pens.

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