Networks and workplace freedom
I have just renamed this blog to reflect the issues I've covered in my new book, The Future of Work. Collecting material ahead of two speaking engagements last week it was clear that events with an impact on our working futures are happening constantly so I want this to be a living document featuring developments that I think are relevant to the changing workplace.
Some of these may seem surprising. What, for example, does the news that a former Guantanamo Bay inmate now includes his former jailer as a Facebook Friend have to do with work? I think this shows how people are connecting with each other today at levels that are challenging the controls and expectations placed on populations in the past.
Imagine back in December 1914 if British and German soldiers fraternising in no-man's land been able to exchange their Facebook and email details, organising a "let's go home" group on Facebook, for example.
You think it couldn't happen? I'm sure some EMI marketing executives had similar thoughts when Jon and Tracy Morter, a couple living in Essex, decided they would orchestrate a Facebook campaign to ensure that their favourite song by Rage Against the Machine, became the Christmas number one single (see augmented reality blog below).
People didn't just vote for the song, they dug in their pockets and bought it, such was the bloodymindedness of a section of the British public.
Much of the corporate sector has become increasingly controlling in the way it runs business. Employees are often forbidden to talk to journalists about their work without referring queries to press offices. But attempts to create workplace firewalls simply will not work in a world of Twitter and Facebook.
How will China's standoff with Google pan out? It's too early to say but the struggle for communications democracy is important not just for our personal freedoms but also for our freedoms in work.
Some of these may seem surprising. What, for example, does the news that a former Guantanamo Bay inmate now includes his former jailer as a Facebook Friend have to do with work? I think this shows how people are connecting with each other today at levels that are challenging the controls and expectations placed on populations in the past.
Imagine back in December 1914 if British and German soldiers fraternising in no-man's land been able to exchange their Facebook and email details, organising a "let's go home" group on Facebook, for example.
You think it couldn't happen? I'm sure some EMI marketing executives had similar thoughts when Jon and Tracy Morter, a couple living in Essex, decided they would orchestrate a Facebook campaign to ensure that their favourite song by Rage Against the Machine, became the Christmas number one single (see augmented reality blog below).
People didn't just vote for the song, they dug in their pockets and bought it, such was the bloodymindedness of a section of the British public.
Much of the corporate sector has become increasingly controlling in the way it runs business. Employees are often forbidden to talk to journalists about their work without referring queries to press offices. But attempts to create workplace firewalls simply will not work in a world of Twitter and Facebook.
How will China's standoff with Google pan out? It's too early to say but the struggle for communications democracy is important not just for our personal freedoms but also for our freedoms in work.
Labels: Facebook, Jon Morter, Rage Against The Machine, The Future of Work, Tracy Morter, Twitter
posted by Richard Donkin at
8:27 AM
1 Comments:
Hi Richard, nice piece, amongst other things, it will be interesting to see how the disruption of social media starts to impact on the economics and processes of those organisations that adopt it...
This piece was a nice counterpoint to the usal pom-pomming that often abounds...
http://blogs.zdnet.com/Howlett/?p=1624
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