If you, like me, tuned in to watch the BBC's Sports Personality of the Year event last night, you may have been disappointed but not surprised to hear little mention of sailing.
If you watch BBC and you want to know about sailing, it seems, you are told only about Ben Ainslie and no-one else. If Ainslie's fellow gold Olympic medalists were mentioned, I didn't hear it. There was no mention either of the Vendee Globe, the Volvo Ocean Race, or
Ian William's second world title.
I have no complaints about Chris Hoy, a deserving winner, or the accolades reserved for the outstanding British cycling team, but there could have been some mention of the sailing team which brought home from China four of the 11 sailing gold medals awarded.
The whole event, I thought, was poor. Instead of showing us the outstanding performances in an outstanding year for British sport, the BBC gave full reign to the arty types and so we saw all kinds of presentational guff mixed with hokey poetry.
Great sporting moments, Like Usain Bolt's magnificent 100 metres run, don't need dressing up, but instead of seeing the run we had flash after flash of repetitive clips with fancy graphics and unusual camera angles. Instead of seeing the cyclists winning their events we joined them on a training run. Why?
Sport doesn't need to be jazzed up in this way. Leave that to corporate branding experts who need to make tins of beans look more alluring. There is purity in human excellence and the BBC should not forget that.
Labels: BBC, Ben Ainslie, China, Chris Hoy, Ian Williams, Sports Personality of the Year, Usain Bolt, Vendee Globe, Volvo Ocean Race