The British newspaper coverage of the Vendee Globe race has been scant. Apart from a few news stories of the "British heroine goes to the aid of stricken sailor" type when Sam Davies - who happens to be young, pretty and female - diverted her course to help Yann Elies, there have been very few reports.
I was surprised, therefore, to find a report on page 11 of today's Daily Telegraph, focusing on Jonny Malbon in 13th place just 4,000 miles behind the leader. Then I noticed it said "special report" with "in association with Artemis, The Profit Hunter" at the end of the report. I don't like this kind of advertorial as it is dressed up to look like a piece of journalism when in fact the journalist is simply pandering to the wishes of an advertiser.
Then again, I would question the news values of British sports editors who have studiously ignored one of the most dramatic of sporting events. Why does this happen? I would list several reasons:
Xenophobia: there is a parochialism about sports coverage that, in this case, is magnified since the best round-the-world sailors are almost all French.
Obsession with football: this really does not need any other explanation.
Perceived elitism: it's not easy to be a round-the-world sailor and most of them rely on corporate sponsors. That most have not enjoyed privileged backgrounds but have worked for years to get the chance to enter this event does not seem to influence such judgements.
Technical terms: sailing is a highly technical sport and sailing writers must try to balance a desire for specialist information and terminology with non-specialist interest among a wider audience.
A world apart: This kind of sailing is so different, so extreme, that it's difficult to make comparisons. Even accomplished dinghy sailors cannot imagine the conditions in which this race is undertaken unless they have experienced them at first hand.
Sport versus adventure: Some editors and, indeed, some sailors, still equate round-the-world sailing with the "big adventure," that getting around the world is an achievement in itself - as it is. But the Vendee is a full on race. Mike Golding has sailed round the world many times. But his ambition is to win the Vendee and for that he must sail at speeds that will test any weakness in a boat. Some top "round-the-cans" sailors sometimes disparage endurance sailors, possibly out of envy. It is a different sport with different demands and they should understand this.
It's not just editors who must reflect on their prejudices. Sponsors must examine their expectations too. I am sure that none of them issue orders to the sailors to simply get around the course, although I am sure that many are dispirited when a boat fails early in a race.
Having said that, I have no doubt that Aviva, the sponsors of Dee Caffari, and Caffari herself, are looking for a finish in the Vendee. Caffari is a fine, gutsy and likeable endurance sailor, but she is not among the fastest female sailors in the world. Her status relies on having done something first. She was the first woman to sail around the world single-handedly against the winds and currents. If she finishes this race she will be the first to have done so in both directions.
Other sailors shouldn't begrudge her sponsorship but learn from the way she has positioned herself. Caffari delivers value to her sponsors, not by winning, but by sticking to her game. She is still learning and two round-the-world events must command the respect of her fellow sailors.
Sam Davies demands even more respect. Caffari has the advantage of one of the new generation of faster boats but Davies is 800 miles ahead of her in an older boat. In turn, Caffari is 1,600 miles ahead of Jonny Malbon, also skippering a well-sponsored modern boat.
None of this is to disparage the achievements of Malbon and Caffari, but simply to put their performance in context with that of superior sailing at the head of the fleet. It seems unfair to write this from the comfort of an armchair when all these sailors are giving their all in the world's most inhospitable seas. But those who sail understand these differences and so should a wider audience.
It is more difficult to pass judgement on Brian Thompson who has been struggling with a high performing new boat, spending more time below deck than above in the past two weeks, making repairs. But unless he can improve on the speeds he set earlier in the race, he too will know that he must work harder to get in to the French-dominated big league.
Thompson does not strike me as a "crash and burn" competitor but as a dogged performer intent on going the whole way. He is one of the fleet's nice guys and I want him to do well. But I'd like to see him going a bit faster. How can I say this of a family man when sailing is so dangerous? The danger is a given. Thompson and the rest of them are there because they choose to be there. They put themselves on the line and know that their times and performances will be scrutinised in the data logs. They look at the same data and they know, in their hearts, that Michel Desjoyeaux is a sailor apart. Even Golding said that and Golding can match the Frenchman for speed.
The British might look at the elite French squad system that prepares its sailors for these events but you can't say that of Steve White, the British skipper of Toe in the Water, who got to the start line in an underfunded yacht through the generosity of a handful of supporters. Yet today he is 800 miles ahead of Artemis.
For this reason the Telegraph should have refused the Artemis shilling and told the story as it should be told. Its readers deserve better and so does sailing.
Labels: Artemis, Brian Thompson, Dee Caffari, Jonny Malbon, Michel Desjoyeaux, Mike Golding, Sam Davies, Steve White, Toe in the Water, Yann Elies