Saturday junk

One of life's luxuries is a Saturday morning at home, reading the newspapers. One of life's little irritations is the junk that falls out of those newspapers when you open them.

So I just want to relay this message to the Isle of Man Department of Toursim and Leisure, The Spirit of Adventure Cruise Ship, City Index spread betting, Acer Computers, Dell Computers, Cotton Traders, Telegraph Home, Vobage call service, The National Trust (already a member) and Magnet kitchens. Your mail is in the bin. It went into the bin last week and it will go there next week and the week after that.

I don't buy your products (apart from the National Trust and since your mail was aimed at new members your material was irrelevant). I do buy fishing equipment, occasional bits of clothing, food, train tickets, petrol and books. But not much else.

How long can this waste continue? Short of inventing some particularly sadistic torture for the marketing heads of these companies I'm struggling to think of a solution.

Maybe I should fish the leaflets out of the bin and pass on these exciting commercial opportunities to someone who might value them. I have picked out just one of these companies. It happens to be Dell. Now who in this rogues'gallery of senior Dell executives deserves to get my personal mail shot of leaflets from the aforementioned companies? I suggest Richard L. "Dick" Hunter, Vice President Customer Experience. Two reasons: it's part of his remit and he isn't wearing a tie (standing out from the crowd Dick, always dangerous). Imagine if everyone who received junk mail started sending it back to the marketing heads of those companies churning it out. It's in your hands folks. Happy reading Dick.