Thursday, June 19, 2008

A note about our sponsor

I've always wanted to say that. SFL, the Cheshire-based leadership and human resources consultancy that sponsors the Donkin Life blog has changed its logo and corporate branding. I'm delighted because it has chosen colours that blend excellently with those of the blog template.

Last week I called my wife from London and told her I would be "staying at my club." for the night. I'd always wanted to say that too. All I need now to make the set is the opportunity to get in to a cab one day and tell the driver to "follow that car."

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Monday, June 4, 2007

Giant pink tea leaves - the Olympic dream

So what do you think to the new branding for the 2012 London Olympics? Not a lot by all accounts. Some people think they have better ideas.

I'm inclined to agree with them. It looks like a bad migraine or giant pink tea leaves. It just doesn't do it for me.

I even think it overshadows what hitherto must have been the world's worst sporting logo - World Cup Willie. Lord Coe should go back to the drawing board while there's still time.

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