A note about our sponsor

I've always wanted to say that. SFL, the Cheshire-based leadership and human resources consultancy that sponsors the Donkin Life blog has changed its logo and corporate branding. I'm delighted because it has chosen colours that blend excellently with those of the blog template.

Last week I called my wife from London and told her I would be "staying at my club." for the night. I'd always wanted to say that too. All I need now to make the set is the opportunity to get in to a cab one day and tell the driver to "follow that car."

Give us a break BBC

One of the great joys of watching the BBC in the old days was viewing programmes without commercial breaks. Not any more. Today every programme break is filled with trailers for other programmes and other BBC channels.

Yesterday these trailers were considered more important than the scenes in the House of Commons as Prime Minister Blair left office.

These BBC advertisements cost licence payers' money to make and we don't need them. All the information is in our newspapers or online. If the BBC is not allowed to run advertisements by its charter, then it should not run in-house ads either. They are just as annoying as those for Daz and cheese spread which at least bring in revenues unlike those for BBC programmes.

Once there was just a revolving globe on our screens for a few seconds. I could handle that. I don't like all this twirly logo stuff either with red dancers and swimming hippos. Neither do I care much for the Lambie-Nairn BBC 2 logos. In fact Lambie-Nairn has a lot to answer for since the branding company has made a pretty penny from the licence payers, care of the BBC over the years.

The sad thing about its involvement, if you look at the site, is that it seems to have worked.

Maybe this is why the BBC has become branding-obsessed. I say bring back the world.

And another thing - why do we need three commentators these days for every Wimbledon match? Isn't that overkill? No wonder our third-rate tennis players do so badly; they can't wait to hang up their rackets and get on telly.

Giant pink tea leaves - the Olympic dream

So what do you think to the new branding for the 2012 London Olympics? Not a lot by all accounts. Some people think they have better ideas.

I'm inclined to agree with them. It looks like a bad migraine or giant pink tea leaves. It just doesn't do it for me.

I even think it overshadows what hitherto must have been the world's worst sporting logo - World Cup Willie. Lord Coe should go back to the drawing board while there's still time.