Thursday, June 28, 2007

Give us a break BBC

One of the great joys of watching the BBC in the old days was viewing programmes without commercial breaks. Not any more. Today every programme break is filled with trailers for other programmes and other BBC channels.

Yesterday these trailers were considered more important than the scenes in the House of Commons as Prime Minister Blair left office.

These BBC advertisements cost licence payers' money to make and we don't need them. All the information is in our newspapers or online. If the BBC is not allowed to run advertisements by its charter, then it should not run in-house ads either. They are just as annoying as those for Daz and cheese spread which at least bring in revenues unlike those for BBC programmes.

Once there was just a revolving globe on our screens for a few seconds. I could handle that. I don't like all this twirly logo stuff either with red dancers and swimming hippos. Neither do I care much for the Lambie-Nairn BBC 2 logos. In fact Lambie-Nairn has a lot to answer for since the branding company has made a pretty penny from the licence payers, care of the BBC over the years.

The sad thing about its involvement, if you look at the site, is that it seems to have worked.

Maybe this is why the BBC has become branding-obsessed. I say bring back the world.

And another thing - why do we need three commentators these days for every Wimbledon match? Isn't that overkill? No wonder our third-rate tennis players do so badly; they can't wait to hang up their rackets and get on telly.

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