Jungle book

Just got an email about a new management book called Tarzan and Jane: How to thrive in the new corporate jungle.

If you plan to rush out for this one prepare yourself for what the blurb calls the "four crucial strategies" for success.

What are these insightful snippets of advice without which you cannot venture in to the jobs marketplace?

Here's one of them: "Be bloody good." Yes that's it. That's the magical formula for making it in your career: be bloody good. How many trees died to pass on this gobsmacking revelation?

Just in case you may be a bit unclear about its meaning, it explains that being bloody good means "excelling at your craft and keeping ahead of the game."

So what are the other three crucial strategies? Well, since you ask they are:

• Turn up the volume: clarifying your personal brand fit for the age of the sound bite.

• Don’t just sit there: connecting with your market and getting known.

• The Inner Game: reflecting on the aspirations, beliefs, values and passions that are right for you.

Enlightened now? What would we do without this stuff?