Monday, June 4, 2007

Giant pink tea leaves - the Olympic dream

So what do you think to the new branding for the 2012 London Olympics? Not a lot by all accounts. Some people think they have better ideas.

I'm inclined to agree with them. It looks like a bad migraine or giant pink tea leaves. It just doesn't do it for me.

I even think it overshadows what hitherto must have been the world's worst sporting logo - World Cup Willie. Lord Coe should go back to the drawing board while there's still time.

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