Unique users
My website recorded 10,000 unique users in December. A unique user is someone who comes on and stays a while visiting a number of pages. I like the term. It makes you feel kind of special. We're all unique and the world wide web is gracious enough to recognise that.
I would rather be a unique user than a mass consumer.
I was telling someone about the number of visitors I get and he immediately wanted to advertise. So in a day or two you're going to see my blog sponsor on here. The boss of the company is a nice guy and I assure you he didn't pay me to say that. He believes in his business and he used to play rugby. You can't ask any more of a sponsor.
We shook hands on the deal. That is good enough for me.
It has made me wonder whether I should be taking advertising and sponsorship a little more seriously. As a newspaper journalist I can tell you that traditionally the advertising department was viewed with suspicion, part of the "dark side", not like the journalists who brought in the news every day. The advertising people viewed the journalists with equal suspicion since the ad people were those who brought in the money every day.
In reality the journalists and the advertising staff needed each other. A web site like this doesn't work quite like that. It was not started as a commercial venture. I envisioned it as part marketing tool - a sort of "this is me" site, and part repository for my work. Now I'm thinking it can be more than that.
I want to expand on my work and fishing sections. I'm thinking of adding a film reviews page for my son, John, who knows a lot about the cinema. Just now he's taking an MSc at CASS Business School in London in film industry management. I would like a forum too, although I'm not sure how this might work. But I don't want to sell things other than my writing and presentational work. People try to order fishing flies but I don't do that. Still, I'm hoping to get a sponsor soon for my fishing section.
The work section is available for sponsorship also and then there's the biggie - full site sponsorship. Best to get in at the ground floor. That's what I always say.
I would rather be a unique user than a mass consumer.
I was telling someone about the number of visitors I get and he immediately wanted to advertise. So in a day or two you're going to see my blog sponsor on here. The boss of the company is a nice guy and I assure you he didn't pay me to say that. He believes in his business and he used to play rugby. You can't ask any more of a sponsor.
We shook hands on the deal. That is good enough for me.
It has made me wonder whether I should be taking advertising and sponsorship a little more seriously. As a newspaper journalist I can tell you that traditionally the advertising department was viewed with suspicion, part of the "dark side", not like the journalists who brought in the news every day. The advertising people viewed the journalists with equal suspicion since the ad people were those who brought in the money every day.
In reality the journalists and the advertising staff needed each other. A web site like this doesn't work quite like that. It was not started as a commercial venture. I envisioned it as part marketing tool - a sort of "this is me" site, and part repository for my work. Now I'm thinking it can be more than that.
I want to expand on my work and fishing sections. I'm thinking of adding a film reviews page for my son, John, who knows a lot about the cinema. Just now he's taking an MSc at CASS Business School in London in film industry management. I would like a forum too, although I'm not sure how this might work. But I don't want to sell things other than my writing and presentational work. People try to order fishing flies but I don't do that. Still, I'm hoping to get a sponsor soon for my fishing section.
The work section is available for sponsorship also and then there's the biggie - full site sponsorship. Best to get in at the ground floor. That's what I always say.
Labels: CASS Business School, fishing flies, MSc, sponsor, unique users
posted by Richard Donkin at
5:38 PM
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